Writing & Speaking

Writing

UCDA Designer Magazine
“Are you managing your career?” (forthcoming)

Inside Higher Ed: Call to Action Blog
Governance for Marketing? (2016)

UCDA Designer Magazine
“Exceptional Communication? Designers front and center!” (2015)

LINK The Journal of Higher Education Web Professionals (2014)
Rescue the Content

CASE CURRENTS
“Ready to Roll” (2014)
Part 1 | Part 2 | Part 3

“Will mobile experience fix the web?” edUi Blog (2013)

“Shepherding Design through Committee.” UCDA Designer Magazine (Summer 2013, Vol. 38 No. 2)

Author for a case study in Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results (2013)

Guest Post for Chris Syme’s Blog (CKSyme Media Group) (2013)
What Do You Need When a Web Redesign is on the Table?

LINK The Journal of Higher Education Web Professionals (2011)
Groundhog Day Again? Really? 

EDUCAUSE Review
Mobile Matters” (2011)

CASE Social Media Blog
Tweeting Statues? Everyone Loves Squirrels. (2011)

EDUCAUSE Quarterly
“One Size Does Not Fit All: Two Models for Support and Training” (2000)

My writing appears in these blogs and publications:

Presentations, Service, and Publicity

I regularly speak at regional and national conferences and you’ll find my presentation slide decks on SlideShare. Periodically, I am interviewed about communication, web, social media, marketing, technology, brand strategy, and administration within higher education.

mStoner Webinar: Planning for a Website Redesign? (2016)

Making the Brand Meaningful to Prospective Undergraduates: A Content First Approach for Fordham University. AMA Symposium for the Marketing of Higher Education (2014)

Judge for 2014 CASE Circle of Excellence Awards Digital Magazines (2014)

Webinar Host for mStoner: OH in Higher Ed Circles: 6 things that drive us mad. (2014)

AMA Interview Series (2013):
Chat with Rachel Reuben from Ithaca College
Chat with Deb Maue from mStoner
Chat with Paul Redfern from Gettysburg College
Chat with Teresa Valerio Parrot from TVP Communications

Developing a Content Strategy to Support Brand EDU. Advanced Marketing Session with Michael Stoner. AMA Symposium for the Marketing of Higher Education (2013)

Faculty Member for CASE Annual Conference for Publications Professionals (2013)
Session 1: What’s your strategy for strategy?
Session 2: Engaging Audiences with Social Media: What’s true? What’s best? What’s next?

Host for Higher Ed LIVE. (2013)
The AMA Symposium for the Marketing of Higher Education: A Preview!

Webinar Host for mStoner: Who’s Zoomin’ Who? Making it work with external partners. (2013) Webinar recording.

Judge for 2013 CASE Circle of Excellence Awards General Interest Magazines Circulation Less than 29,999 (2013)

Faculty member for CASE Social Media and Community Conference (2013)
Session 1: Helicopters or Helpers: Using Social Media for Parent Engagement and Fundraising
Session 2: And the Winners Are…Case Studies of Social Media Success Stories

Faculty member for UCDA Design Summit 2013 (2013)
Session 1: Designing for Smaller Screens: It’s not just about the technology.
Session 2: Who’s zoomin’ who? Making it work with external partners.

Webinar Host for mStoner: Inspired by the Cheshire Cat: Strategy Leads to Success (2013)

Judge for 2012 CASE District VIII Communications Awards – Websites (2012)

Webinar Host for mStoner: Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications (2012)

Faculty Member for CASE Annual Conference for Publications Professionals (2012)
Keynote – Inspired by the Cheshire Cat: Strategy Leads to Success
General Session (Panel Discussion) – Print and Web: Never Worthy Opponents, Always Kindred Spirits
Elective Session – Connect Your Own Dots: Social Media Integration as a Best Practice

Guest on Higher Ed Live (appearing with Patrick Powers, Webster University and Jeremy Rex, Omni Update – The Web Relaunch Project at Webster University. (2012)

University Business – Lisa Fratt
“Virtual Viewbooks: Ready? Or Not?” (2012)

mStoner Webinar: What Do I Say? Content Ideas for Your Social Media Channels (2012)

Judge for 2012 UCDA Design Competition Digital Media Category (2012)

General Session Speaker at National Parent Fundraising Conference 2012 at the College of William & Mary: Social Media (2012)

Webinar Host for mStoner: What’s your strategy for content strategy? (2012)

Keynote Speaker at Social Media for Higher Education and Non-Profit Communicators 2012 at University of Richmond: Social Media: Myths and Music (2012)

Co-host of the mStoner Higher Ed Lounge at Confab (2012)

Judge for 2012 CASE Circle of Excellence Awards Periodical Special Issues Category (2012)

Conference Chair and Faculty Member for the CASE Social Media and Community Conference (2012)
Session 1: What Do I Say? Content Ideas for Your Social Media Channels #socialmediacontent
Session 2: Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications #socialmediaintegration (with Nyleva Corley, UT Austin)

CASE CURRENTS – Lydia Lum
“The Move to Mobile: Where is a campus’s place in the mobile space?” (2012)

Faculty member for UCDA Design Summit 2012 (2012)
Session 1:  Making the case for a creative services department on your campus.
Session 2: Changing roles in communication departments: what’s social media got to do with it?

Guest on Higher Ed Live – Inside Successful Project Management: How to navigate EDU and get things done. (2012)

Judge for 2012 CASE District II Accolades Fundraising/Development Website Category (2011)

American Marketing Association Higher Education Symposium 2011 (2011 with Michael Stoner, mStoner)
Content Strategy for Multi-Channel Marketing to Prospective Students

HighEdWeb 2011 (2011)
Creative Services anyone?

Featured speaker for CASE Institute for Senior Communications and Marketing Professionals (2011)
Social Media that Gets Results

Social Media Workshop for Higher Ed Communicators (2011)
Facilitator of a round table discussion on social media strategy

BriefCASE
Member Profile (2011)

Judge for CASE 2011 Circle of Excellence Awards for Websites (2011)

Mobile Trends and Opportunities (a webinar co-hosted with mStoner; March 1, 2011)

mStoner Blog
Five Things You Need to Know about Mobile Sites in Higher Education (2011)

collegewebeditor.com Blog
2 Tips for Professional Higher Ed Video (2011)

Mobile Trends and Opportunities (a webinar co-hosted with mStoner; December 7, 2010)

mStoner Blog
Mobile Webinar Q&A (2010)

CASE CURRENTS – Cheryl Slover-Linett and Michael Stoner
“Social Experiments” (November/December 2010)

CASE CURRENTS – Mary Ellen Collins
“Rising Above” (November/December 2010)

Michael Stoner/Cheryl Slover-Linett – Social Experiments (CASE CURRENTS November/December 2010)

Page 1 |  Page 2 (PDF)

College Communicators Association Fall 2010
Integrating Branding through Creative Services (2010)

edUi2010 (with Michael Stoner, mStoner)
Beyond Facebook and Twitter: Using Social Media in a Multi-Channel Campaign (2010)

mStoner Blog
A White Paper About Social Media (2010)

Andrea Jarrell’s Blog
Bonus Material: Content is King (2010)

Andrea Jarrell’s Blog
Partners vs. Vendors (2010)

CASE CURRENTS – Andrea Jarrell
Help Wanted: Making the most of consultant expertise” (2010)

mStoner Blog
William & Mary Mascot Search (2010)

William & Mary Mascot Search Blog

mStoner Blog
Timing is everything. (2009)

HighEdWeb 2009
Let’s Give ’em Something to Talk About (2009)

edUi2009
Let’s Give ’em Something to Talk About (2009)

EDUCAUSE Now Podcast
Managing Projects with Efficiency and Effectiveness (2009)
Listen to the podcast.

eduWeb Conference 2009 (with Patrick DiMichele, mStoner)
Web Redesign Project and Campus Communication (2009)

EDUCAUSE Southeast Regional Conference 2009 (with Patrick DiMichele, mStoner)
Web Redesign Project and Campus Communication (2009)

eduStyle Interview (2009)

Proposal Reader for EDUCAUSE Southeast Regional Conference 2009

mStoner Blog
re.web Project (2008)

HighEdWeb2008 (with Joel Pattison, William & Mary)
Getting Them to the Table and Keeping Them There – Campus Web Redesigns” (2008)
Awarded Best in Track. Download the handout. Listen to the podcast.

Judge for CASE 2008 Circle of Excellence Awards for Websites

re.web Project Blog (William & Mary web redesign)

mStoner Blog
William & Mary Website Launch (2008)

William & Mary Magazine
“The Back Story” – PDF (Summer 2008)

mStoner Blog
Applied Strategy (2007)

The Portal Newsletter (published by Gettysburg College in fall 2007)

Portal 2007 at Gettysburg College
Invited to represent William & Mary at a pre-conference session to author a white paper on portal best practices

Mid-Atlantic Banner Users’ Group
The Sooner They Join Your Community, the Sooner They Join Your Community (2006)

Portal 2006 at Gettysburg College
The Sooner They Join Your Community, the Sooner They Join Your Community (2006)

Judge for SIGUCCS Communication Awards (2004)

SIGUCCS PreConference Workshop
Leveraging the Power of Work Teams for Successful Information Technology Projects
(2001 and 2002)

EDUCAUSE Annual Conference
One Size Does Not Fit All: Two Models for Support and Training (2000)

Association of College Computing Services
Designing an Effective Technology Training Website (1999)