Writing & Speaking

Writing

Susan regularly contributes to the publications of many professional associations. She is a writer, avid blogger and recognized higher education expert.

UCDA Designer Magazine, Are you managing your career?” (Spring 2017)

Inside Higher Ed: Call to Action Blog, Governance for Marketing? (2016)

UCDA Designer Magazine, Exceptional Communication? Designers front and center! (2015)

LINK The Journal of Higher Education Web Professionals, Rescue the Content (2014)

CASE Currents, Ready to Roll Part 1 | Part 2 | Part 3 (2014)

edUi Blog, Will mobile experience fix the web?  (2013)

UCDA Designer Magazine, Shepherding Designs through Committee (Summer 2013, Vol. 38 No. 2)

Author for a case study in Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results (2013)

Guest Post for CKSyme Media Group, What Do You Need When a Web Redesign is on the Table? (2013)

LINK The Journal of Higher Education Web Professionals, Groundhog Day Again? Really? (2011)

EDUCAUSE Review, Mobile Matters (2011)

CASE Social Media Blog, Tweeting Statues? Everyone Loves Squirrels. (2011)

EDUCAUSE Quarterly, One Size Does Not Fit All: Two Models for Support and Training (2000)

Posts from Susan appear on these blogs:


Presentations, Service, and Media

Susan speaks regularly at regional and national conferences, and as a webinar host. You’ll find her presentation decks on SlideShare. Periodically, she is interviewed about communication, web, social media, marketing, technology, brand strategy, and higher education administration. Susan also serves as a volunteer judge for industry competitions.

Judge for CASE District III Awards for Editorial Design (2017)

mStoner Webinar: Planning for a Website Redesign? (2016)

Making the Brand Meaningful to Prospective Undergraduates: A Content First Approach for Fordham University. AMA Symposium for the Marketing of Higher Education (2014)

Judge for CASE Circle of Excellence Awards Digital Magazines (2014)

Webinar Host for mStoner: OH in Higher Ed Circles: 6 things that drive us mad. (2014)

AMA Interview Series (2013)
Chat with Rachel Reuben from Ithaca College
Chat with Deb Maue from mStoner
Chat with Paul Redfern from Gettysburg College
Chat with Teresa Valerio Parrot from TVP Communications

Developing a Content Strategy to Support Brand EDU. Advanced Marketing Session with Michael Stoner. AMA Symposium for the Marketing of Higher Education (2013)

Faculty Member for CASE Annual Conference for Publications Professionals (2013)
Session 1: What’s your strategy for strategy?
Session 2: Engaging Audiences with Social Media: What’s true? What’s best? What’s next?

Host for Higher Ed LIVE: The AMA Symposium for the Marketing of Higher Education: A Preview! (2013)

Webinar Host for mStoner: Who’s Zoomin’ Who? Making it work with external partners. Webinar recording. (2013)

Judge for CASE Circle of Excellence Awards General Interest Magazines Circulation Less than 29,999 (2013)

Faculty member for CASE Social Media and Community Conference (2013)
Session 1: Helicopters or Helpers: Using Social Media for Parent Engagement and Fundraising
Session 2: And the Winners Are…Case Studies of Social Media Success Stories

Faculty member for UCDA Design Summit 2013 (2013)
Session 1: Designing for Smaller Screens: It’s not just about the technology.
Session 2: Who’s zoomin’ who? Making it work with external partners.

Webinar Host for mStoner: Inspired by the Cheshire Cat: Strategy Leads to Success (2013)

Judge for CASE District VIII Communications Awards – Websites (2012)

Webinar Host for mStoner: Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications (2012)

Faculty Member for CASE Annual Conference for Publications Professionals (2012)
Keynote – Inspired by the Cheshire Cat: Strategy Leads to Success
General Session (Panel Discussion) – Print and Web: Never Worthy Opponents, Always Kindred Spirits
Elective Session – Connect Your Own Dots: Social Media Integration as a Best Practice

Guest on Higher Ed Live (appearing with Patrick Powers, Webster University and Jeremy Rex, Omni Update): The Web Relaunch Project at Webster University. (2012)

University Business – Lisa Fratt, Virtual Viewbooks: Ready? Or Not? (2012)

mStoner Webinar: What Do I Say? Content Ideas for Your Social Media Channels (2012)

Judge for UCDA Design Competition Digital Media Category (2012)

General Session Speaker at National Parent Fundraising Conference: Social Media (2012)

Webinar Host for mStoner: What’s your strategy for content strategy? (2012)

Keynote Speaker at Social Media for Higher Education and Non-Profit Communicators 2012 at University of Richmond: Social Media: Myths and Music (2012)

Co-host of the mStoner Higher Ed Lounge at Confab (2012)

Judge for CASE Circle of Excellence Awards Periodical Special Issues Category (2012)

Conference Chair and Faculty Member for the CASE Social Media and Community Conference (2012)
Session 1: What Do I Say? Content Ideas for Your Social Media Channels #socialmediacontent
Session 2: Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications #socialmediaintegration (with Nyleva Corley, UT Austin)

CASE CURRENTS – Lydia Lum, The Move to Mobile: Where is a campus’s place in the mobile space? (2012)

Faculty member for UCDA Design Summit (2012)
Session 1:  Making the case for a creative services department on your campus.
Session 2: Changing roles in communication departments: what’s social media got to do with it?

Guest on Higher Ed Live: Inside Successful Project Management: How to navigate EDU and get things done. (2012)

Judge for CASE District II Accolades Fundraising/Development Website Category (2011)

American Marketing Association Higher Education Symposium, Content Strategy for Multi-Channel Marketing to Prospective Students (2011)

HighEdWeb, Creative Services anyone? (2011)

Featured speaker for CASE Institute for Senior Communications and Marketing Professionals (2011)
Social Media that Gets Results

Social Media Workshop for Higher Ed Communicators at University of Richmond, Facilitator of a round table discussion on social media strategy (2011)

BriefCASE
Member Profile (2011)

Judge for CASE Circle of Excellence Awards for Websites (2011)

Mobile Trends and Opportunities: a webinar co-hosted with mStoner (2011)

mStoner Blog, Five Things You Need to Know about Mobile Sites in Higher Education (2011)

collegewebeditor.com Blog, 2 Tips for Professional Higher Ed Video (2011)

Mobile Trends and Opportunities: a webinar co-hosted with mStoner (2010)

mStoner Blog, Mobile Webinar Q&A (2010)

CASE CURRENTS – Cheryl Slover-Linett and Michael Stoner, Social Experiments (November/December 2010)

CASE CURRENTS – Mary Ellen Collins, Rising Above (November/December 2010)

Michael Stoner/Cheryl Slover-Linett – Social Experiments (CASE CURRENTS November/December 2010)

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College Communicators Association Fall Conference
Integrating Branding through Creative Services (2010)

edUi2010, Beyond Facebook and Twitter: Using Social Media in a Multi-Channel Campaign (2010)

mStoner Blog, A White Paper About Social Media (2010)

Andrea Jarrell’s Blog, Bonus Material: Content is King (2010)

Andrea Jarrell’s Blog, Partners vs. Vendors (2010)

CASE CURRENTS – Andrea Jarrell, Help Wanted: Making the most of consultant expertise (2010)

mStoner Blog, William & Mary Mascot Search (2010)

William & Mary Mascot Search Blog

mStoner Blog, Timing is everything. (2009)

HighEdWeb, Let’s Give ’em Something to Talk About (2009)

edUi2009, Let’s Give ’em Something to Talk About (2009)

EDUCAUSE Now Podcast, Managing Projects with Efficiency and Effectiveness (2009)
Listen to the podcast.

eduWeb Conference, Web Redesign Project and Campus Communication (2009)

EDUCAUSE Southeast Regional Conference, Web Redesign Project and Campus Communication (2009)

eduStyle Interview (2009)

Proposal Reader for EDUCAUSE Southeast Regional Conference 2009

mStoner Blog, re.web Project (2008)

HighEdWeb (with Joel Pattison, William & Mary), Getting Them to the Table and Keeping Them There – Campus Web Redesigns” (2008)
Awarded Best in Track. Download the handout. Listen to the podcast.

Judge for CASE Circle of Excellence Awards for Websites (2008)

re.web Project Blog (William & Mary web redesign)

mStoner Blog
William & Mary Website Launch (2008)

William & Mary Magazine, The Back Story (Summer 2008)

mStoner Blog, Applied Strategy (2007)

The Portal Newsletter (published by Gettysburg College in fall 2007)

Portal 2007 at Gettysburg College
Invited to represent William & Mary at a pre-conference session to author a white paper on portal best practices

Mid-Atlantic Banner Users’ Group, The Sooner They Join Your Community, the Sooner They Join Your Community (2006)

Portal 2006 at Gettysburg College, The Sooner They Join Your Community, the Sooner They Join Your Community (2006)

Judge for SIGUCCS Communication Awards (2004)

SIGUCCS PreConference Workshop
Leveraging the Power of Work Teams for Successful Information Technology Projects (2001 and 2002)

EDUCAUSE Annual Conference, One Size Does Not Fit All: Two Models for Support and Training (2000)

Association of College Computing Services, Designing an Effective Technology Training Website (1999)