mStoner has an office in St. Louis. So when an RFI for a website redesign at Saint Louis University hit our inbox, we were pumped. We work six miles from campus! Three people on the mStoner team are SLU alums! We got the project — right here in St. Louis. In late April 2015, we started our … Continue reading The Marcom Team at Saint Louis University Walked the Talk
I did some research on research landing pages. Why? Because Research is typically the topic of a top-level landing page on most university sites, and I wanted to get a sense of the content strategy for these pages. You may already know that Carnegie classifies 108 universities as having very high research activity (RU/VH). I looked … Continue reading Research Landing Pages on University Websites
One element typical of web governance frameworks in higher ed is a website advisory committee. If you are a digital professional on a campus, you may be facing challenges from a committee that is unwieldy, slow to act, or focused on the lengthy discussions needed to get to consensus decision making. Getting timely and useful … Continue reading Web Governance: How do you get the right kind of feedback from your advisory committee?
Who owns your website? A simple question that prompts many more: Who sets your editorial direction? Who controls access to your CMS? Who do you go to when you need a microsite? Who decides what goes on your homepage? The best website governance models answer these questions by offering the right balance of oversight and … Continue reading Do you need a website advisory committee?
Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. “We’re a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. It’s the spirit of full-hearted engagement—with profound ideas, with communities around the world, with injustice, … Continue reading Fordham’s New Website: Responsive, Fresh, and On Brand
I was a judge for the digital magazine category of the 2014 CASE Circle of Excellence Awards. As always, the CASE judging activities were fascinating, inspiring, and a wonderful professional development experience. If you ever get the chance, say yes. I was blown away by many of the 2014 entries and, in case you haven’t … Continue reading Digital Magazines in Higher Ed: We expect a lot, maybe too much.
Shortly after the relaunch of the Paul Smith’s College website, we did some usability testing. Usability testing can occur on a live or beta site and the intention is to evaluate levels of success or frustration as users try to accomplish tasks on a new site. As part of a usability testing script, we might ask: … Continue reading Putting Paul Smith’s Website to the Test
On launch day for any client, the big reveal is the new look and feel of a redesigned .edu website. Capturing the essence of the institutional brand, the new design “feels like us.” But visual design is just one aspect of our work with clients. I’ll use recent work with SUNY as evidence for the … Continue reading Launched! Please look under the hood.
Parents typically show up in the list of audience gateway pages on most .edu websites, right alongside prospective students, current students, and faculty and staff. Before social media, an audience gateway like this one for parents at the University at Albany were the extent of communication with parents. You created a web page with convenient … Continue reading Parents in your audience gateways?
In the daily practice of web communications, we use many terms we think everyone understands. We talk about IA (information architecture) and bounce rates and landing pages. If pressed, how would you explain “landing pages” to someone on your campus? Beyond that, why do landing pages matter? Why are they key for explaining your brand? … Continue reading Land and Stay Awhile