Those who manage the web strategy for all graduate schools within a university have quite a challenge to face. After all, the MBA is different from the JD which is different from the MFA or the PhD in Anthropology. Talk about the need for a multiple personality approach to digital communication... Since I began this … Continue reading A Website for The Graduate School
To continue our series on graduate school web strategy, I visited the websites of 15 schools of education. Similar to the approach I used for writing a post about schools of business and law, I started with a few assumptions about what I might find. Unique aspects of schools of education include: Lots of degree … Continue reading Web Strategy for Graduate Schools Part 2: A Potpourri of School of Education Websites
In case you missed it, we recorded our recent webinar, Inspired by the Cheshire Cat: Strategy leads to success. We all want exceptional communications for our campuses, right? The fact is, if you want to be successful, you can’t just do some stuff and hope for the best. Where you want to end up matters. … Continue reading Webinar Recording Available for “Strategy Leads to Success”
I have to be honest. When I think about websites of graduate schools, the first thing that usually comes to my mind is the expected struggle around “looking different” from the university site. Most of you won’t be shocked about that impression; if you are, go browse around. You’ll certainly find plenty of examples of … Continue reading University = Schools and Colleges. Why do they want to be different?
I’m fortunate enough to be at the UCDA Design Summit again this year. With a theme of “Empowered Designer,” Christine Prado, Dave DeCaro, and the fine folks @UCDA are hosting a super conference. My first presentation here, “Designing for Small Screens: It’s not just about the technology,” was inspired by some great thinking from my … Continue reading I am at the #UCDA Design Summit this week.
I’ve been thinking about the nuances of web strategy. What’s different when the strategy will be applied to the websites of graduate and professional schools? We’ll be exploring this topic over a series of posts. This first post will consider web strategy for schools of business and law. Let's get started. What's the same? First, … Continue reading Is web strategy different for graduate schools? Part 1: Business and Law
College. Intro psych class. Maslow's hierarchy of needs. Who remembers that? In Maslow's hierarchy, often depicted as a pyramid, physiological needs are those required for survival. When physiological needs aren't met, the human body will fail. Physiological needs are the most important; they are the bottom of the pyramid. Every day, I talk with clients … Continue reading The basic needs at the bottom of the (website) pyramid.
Let’s start with the ideal. You should put a strategy in place at the start. Before a project kicks off, before a major communications initiative begins, develop a strategy. A strategy—defined by Wikipedia as, “a general, undetailed plan of action, encompassing a long period of time, to achieve a complicated goal”—is wise. Still talking about … Continue reading Strategy at the start? Not always.
I think about strategy a lot. Every day, I work with clients and every day, there’s a balancing act to do. A team on one campus is talented and small, how much can we expect them to take on more? On another campus, the team is very effective but very decentralized, how will they coordinate … Continue reading Inspired by the Cheshire Cat: Strategy leads to success.
Earlier this month, I joined Seth O'Dell, Patrick Powers and Jeremy Rex for a Higher Ed Live episode about the great website overhaul at Webster University. Working with mStoner and Omni Update, Patrick launched a new responsive site and a new CMS on the same day. Oh, and he was a day early. If you … Continue reading I had some fun on #higheredlive talking about the great website overhaul at Webster University.