Web Strategy for Graduate Schools Part 2: A Potpourri of School of Education Websites

To continue our series on graduate school web strategy, I visited the websites of 15 schools of education. Similar to the approach I used for writing a post about schools of business and law, I started with a few assumptions about what I might find. Unique aspects of schools of education include: Lots of degree … Continue reading Web Strategy for Graduate Schools Part 2: A Potpourri of School of Education Websites

University = Schools and Colleges. Why do they want to be different?

I have to be honest. When I think about websites of graduate schools, the first thing that usually comes to my mind is the expected struggle around “looking different” from the university site. Most of you won’t be shocked about that impression; if you are, go browse around. You’ll certainly find plenty of examples of … Continue reading University = Schools and Colleges. Why do they want to be different?

I am at the #UCDA Design Summit this week.

I’m fortunate enough to be at the UCDA Design Summit again this year. With a theme of “Empowered Designer,” Christine Prado, Dave DeCaro, and the fine folks @UCDA are hosting a super conference. My first presentation here, “Designing for Small Screens: It’s not just about the technology,” was inspired by some great thinking from my … Continue reading I am at the #UCDA Design Summit this week.

Is web strategy different for graduate schools? Part 1: Business and Law

I’ve been thinking about the nuances of web strategy. What’s different when the strategy will be applied to the websites of graduate and professional schools? We’ll be exploring this topic over a series of posts. This first post will consider web strategy for schools of business and law. Let's get started. What's the same? First, … Continue reading Is web strategy different for graduate schools? Part 1: Business and Law

The basic needs at the bottom of the (website) pyramid.

College. Intro psych class. Maslow's hierarchy of needs. Who remembers that? In Maslow's hierarchy, often depicted as a pyramid, physiological needs are those required for survival. When physiological needs aren't met, the human body will fail. Physiological needs are the most important; they are the bottom of the pyramid. Every day, I talk with clients … Continue reading The basic needs at the bottom of the (website) pyramid.

Strategy at the start? Not always.

Let’s start with the ideal. You should put a strategy in place at the start. Before a project kicks off, before a major communications initiative begins, develop a strategy. A strategy—defined by Wikipedia as, “a general, undetailed plan of action, encompassing a long period of time, to achieve a complicated goal”—is wise. Still talking about … Continue reading Strategy at the start? Not always.

I had some fun on #higheredlive talking about the great website overhaul at Webster University.

Earlier this month, I joined Seth O'Dell, Patrick Powers and Jeremy Rex for a Higher Ed Live episode about the great website overhaul at Webster University. Working with mStoner and Omni Update, Patrick launched a new responsive site and a new CMS on the same day. Oh, and he was a day early. If you … Continue reading I had some fun on #higheredlive talking about the great website overhaul at Webster University.