To Redesign Your Website, Get Out of Your Own Way

Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a symbol of that pride. At the start of a website redesign, internal stakeholders simply want to be sure the website will reflect … Continue reading To Redesign Your Website, Get Out of Your Own Way

Communications Audits: Let your cage be rattled.

Back before we called it disruption, I called it “rattling cages.” Originally defined as annoying behavior, rattling someone’s cage means getting their attention in order to get something accomplished. Maybe this seems less relevant to you because you are already doing exceptional work despite a high volume of meetings and to dos. The cage rattling … Continue reading Communications Audits: Let your cage be rattled.

Communication with Parents: The Landscape in Higher Education

It’s been gradual, but noticeable: the shift toward greater communication between colleges and universities and parents of their students and alumni. Because the current generation of parents of college students often are already hyper-involved in their children's lives, their participation continues with a vengeance as their high school students move on to college. A couple … Continue reading Communication with Parents: The Landscape in Higher Education

Admissions: Are you answering the top three questions?

Ask a high school junior about their college search and they’ll usually respond to you with some version of three questions they have when exploring and evaluating schools: Do they have my major? Can I get in? Can I afford it? Do you have my major? Besides being able to find the academic calendar, I … Continue reading Admissions: Are you answering the top three questions?