Really, it's a relaunch. You need new everything: copy, photos, navigation and CMS. At many colleges and universities, a website redesign is a campus-wide initiative that is broadly inclusive and requires getting buy-in from multiple internal players and stakeholders. On other campuses, the marketing and communications team is fully charged with the redesign and can … Continue reading Thinking about a website redesign?
Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a symbol of that pride. At the start of a website redesign, internal stakeholders simply want to be sure the website will reflect … Continue reading To Redesign Your Website, Get Out of Your Own Way
There’s just something about the start of the academic year. New students, new campus initiatives, and for some … the planning for a new or improved website. Is this the academic year for greatly improving your website? Or, are you starting the academic year with a website that has aged beyond the point of a … Continue reading New Academic Year? Better Website?
Back before we called it disruption, I called it “rattling cages.” Originally defined as annoying behavior, rattling someone’s cage means getting their attention in order to get something accomplished. Maybe this seems less relevant to you because you are already doing exceptional work despite a high volume of meetings and to dos. The cage rattling … Continue reading Communications Audits: Let your cage be rattled.
Scheduling a campus visit is common practice. Prospective students and families are regularly using .edu websites to arrange campus tours or sign up for information sessions. It’s an expected part of the college selection process. Do we make it easy? Not usually. Often: The forms are dense and clunky. There are lots of fields to … Continue reading The User Experience of Scheduling a Visit
Does your direct mail piece result in annual gifts from alumni? Do prospective students use the hashtag that you include in a social media campaign? Does your website content for admissions lead to increased inquiries? Marketing and communication plans are easy to create when you don’t have to pay attention to the facts. If you … Continue reading Measurement: Why do we fear it?
On launch day for any client, the big reveal is the new look and feel of a redesigned .edu website. Capturing the essence of the institutional brand, the new design “feels like us.” But visual design is just one aspect of our work with clients. I’ll use recent work with SUNY as evidence for the … Continue reading Launched! Please look under the hood.
It’s been gradual, but noticeable: the shift toward greater communication between colleges and universities and parents of their students and alumni. Because the current generation of parents of college students often are already hyper-involved in their children's lives, their participation continues with a vengeance as their high school students move on to college. A couple … Continue reading Communication with Parents: The Landscape in Higher Education
Back in the day, when college websites were subpar and institutions weren’t making the web a priority, microsites were the way for admissions and development units to get their jobs done. Admissions couldn’t wait for the university site to catch up; they had to recruit a class! Development needed to engage prospective donors during a … Continue reading The Current State of Microsites
Ask a high school junior about their college search and they’ll usually respond to you with some version of three questions they have when exploring and evaluating schools: Do they have my major? Can I get in? Can I afford it? Do you have my major? Besides being able to find the academic calendar, I … Continue reading Admissions: Are you answering the top three questions?