Maybe you live near Richmond, Virginia or maybe you have a large travel budget. Either way, I recommend this social media workshop sponsored by the University of Richmond: Workshop: Social Media for Educators and Non-Profit Communicators This is the second consecutive year that Holly Rodriguez, the online and social media officer at University of Richmond, … Continue reading Do you live near Richmond, Virginia? If so, come to this social media workshop!
Having a great time at #casesmc wish you were here! Here are links to the two presentations (PDF) I offered at the conference: What do I say? Content Ideas for Social Media Channels Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications (co-presented with Nyleva Corley from UT Austin)
I'm in Chicago right now and we are well into day one of the CASE Social Media and Community Conference. I'm joined by 156 of the most passionate social media professionals in education. So, yes, it seemed only fitting to "crowdsource" the opening session. Earlier today, we kicked off #casesmc with a panel of our … Continue reading On day one of #casesmc we crowdsourced the opening session.
Earlier this week, I went west for my first UCDA event. I had the pleasure of joining 80+ communications professionals at the Mission Inn in Riverside, California. The conference theme was renewal and rejuvenation. And it was. I gave two presentations for the #designsummit program: Making the Case for Creative Services Changing Roles in Communications: … Continue reading Went West for the #UCDA #designsummit
I’ve been blogging recently about strategy for social media. As you write your own communication plan that includes social, consider elements like techniques, policy, editorial, and oversight. Although I can’t promise a post related to all 26 letters, O is for oversight. So, what philosophy does your campus embrace? Do you let a thousand flowers … Continue reading Social Media A to Z: O is for Oversight
I said it once (as early as July 2011) and I'll say it again, "Your social media strategy is a communication strategy." In fact, let's get right down to it and say, social media is communication. I'm looking forward to hearing Seth O'Dell's take on the role of social media. Admittedly, hearing from Seth and … Continue reading I said it once, and I’ll say it again, “Your social media strategy is a communication strategy.”
Most of us are using social media for communication and we’re doing it on a shoe string. If you are lucky, you have a social media coordinator on your team. More commonly, the social media role is shoehorned into the job descriptions of several people with other primary responsibilities. While we wait for the number … Continue reading Social Media Strategy: A to Z
Today, I have a guest post on the CASE Social Media blog. I'm cross posting it here. I think things are starting to clear up on the social media front: Experimentation? Check. Senior administrators understanding what a hashtag is? Check. Facebook and Twitter icons on your home page? And, check again. Let me offer a … Continue reading Social Media: The haze is lifting and the landscape is coming into focus.
During the holidays, I asked my sister to send me a Pinterest invite. Frankly, I wanted to see what all the fuss was about. Back in the fall, I had decided that Pinterest probably wasn't for me—it seemed like something I might not be able to keep up with. After Christmas, the Pinterest invite came … Continue reading Boards and Pins (for me and for higher ed)
It is a real pleasure to plan the 2012 CASE Social Media and Community conference. Repeating myself: we have quite a line up of social media leaders. And, we have many, many ideas for making it even more social at this third annual event. Within the next few days, we'll be publishing the program with … Continue reading I can share mine. #casesmc 2012