Every day, on college and university campuses everywhere, dedicated people like you are making the case for effective communication with key audiences. On a good day, you get a brilliant idea about a new way to connect with the people you want to reach. Sometimes the idea is so gloriously brilliant you need to secure … Continue reading Need research on social media?
Let’s get real. The fact is we don’t all have social media managers. Smaller institutions often have a very limited staff for communications. So, what to do when you are part of a small team but still trying to leverage the benefits of a Facebook presence? First, my recommendation is always that you do only … Continue reading On Small Teams and Facebook
These days, it seems social media policy is actually morphing into social media governance. Social media is now mainstream and just policy isn’t enough; a campus needs to do more to manage social media. And, the short time where the goal was to limit a social presence to one institutional channel on Facebook and one … Continue reading Social Media Governance: The Good Stuff
Last week, during two webinar presentations of Connect Your Own Dots, more than 132 of us mused about social media integration and best practices. There was some lively back-channel conversation on #connectSMdots and I also promised some follow-up items for webinar attendees. So, here goes... BACKGROUND ON THE WEBINAR AND THE SLIDE DECK We know … Continue reading Social Media Integration: Post-Webinar Q&A #connectSMdots
I'll be hosting a webinar for mStoner on Tuesday, December 4 at 2:00PM Eastern (sold out) and again on Thursday, December 6 at 2:00PM Eastern. Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications will be a conversation about social media as a powerful tool within your marketing and communications toolbox. … Continue reading Are you free December 4 or 6 at 2PM? Join me for a webinar? #connectSMdots
I had the chance to catch up with Patrick Powers this week. We were kicking around some ideas about social media and engagement. Our conversation turned to parent participation on social and I mentioned some interviews with parents that I’ve been doing for a client. Many of the parents I’m talking with mention following the … Continue reading Parent engagement on social: putting a stake in the ground.
Hmmm....should we call this Take 3? During the last seven days, I hosted two takes of the Content Ideas for Social Media webinar and now the recording of the webinar is available for on-demand viewing. Who should view the webinar: Social media newbies who are a bit overwhelmed by creating content for social channels Social media … Continue reading “Content Ideas for Social Media” Webinar Recording Now Available!
Last Thursday, more than 100 of us imagined ourselves sitting on a few couches spitballing ideas about content for social media channels. We even closed out the mStoner webinar with a few minutes for Q&A. As promised, here are my responses to several questions I didn’t have time to answer. Question 1: We have a … Continue reading Spitballing content ideas for social turned up a few unanswered questions! #SMcontentideas
Call it mobile if you want. But really, it’s about small screens. Yes, your iPhone always goes along with you when you’re mobile. But even when you’re not—going anywhere that is—you’re likely to use a small tablet or smartphone to stay connected with friends and brands. Smartphones are with you at the gym and at … Continue reading Mobile + Social = Social + Mobile
Earlier this month, I was a general session speaker for the 27th Annual Parent Fundraising Conference. My topic was getting results with social media and the audience included fundraising and communications professionals who are specifically focused on the parent constituency within colleges and universities. I had the pleasure of joining the conference attendees for lunch … Continue reading Your parents are people too. (With a little on social + fundraising.)