Determining what positions you need on your team.

So far, I haven't visited a campus where resources were flush -- where there were plenty of dollars for every position needed for a marketing or communications team. If you lead a team, you likely dream of adding to it. Yet, if given the opportunity to add one position in the coming fiscal year, how … Continue reading Determining what positions you need on your team.

Where you lead, I will follow. #HigherEdLeadership

There are many talented and dedicated people working on campuses these days. Yet, in front of your laptop or while swiping on your phone, you might get a different impression. There is scrutiny on higher ed in particular, and often the emphasis is on the failures or inadequacies of individuals and groups on our campuses. … Continue reading Where you lead, I will follow. #HigherEdLeadership

Web Governance: How do you get the right kind of feedback from your advisory committee?

One element typical of web governance frameworks in higher ed is a website advisory committee. If you are a digital professional on a campus, you may be facing challenges from a committee that is unwieldy, slow to act, or focused on the lengthy discussions needed to get to consensus decision making. Getting timely and useful … Continue reading Web Governance: How do you get the right kind of feedback from your advisory committee?

Do you need a website advisory committee?

Who owns your website? A simple question that prompts many more: Who sets your editorial direction? Who controls access to your CMS? Who do you go to when you need a microsite? Who decides what goes on your homepage? The best website governance models answer these questions by offering the right balance of oversight and … Continue reading Do you need a website advisory committee?

OH in Higher Ed Circles: 6 things that drive us mad!

Picture this: Six people working on six different campuses are seated around a round table having lunch at a higher ed conference. Before the salad course ends, they’ve figured out how much they have in common. All are facing similar challenges — and more relevant to this blog post — all regularly experience the same … Continue reading OH in Higher Ed Circles: 6 things that drive us mad!

Leading a campus-wide initiative: What can go wrong?

This is a post about leadership. It’s about the responsibilities of the individual asked to lead a campus-wide initiative. Here’s the context. You are leading something like a website relaunch, a redesign of the alumni magazine, or the deployment of an intranet. You’re a smart person so you've already rounded up executive support for the … Continue reading Leading a campus-wide initiative: What can go wrong?