I was a judge for the digital magazine category of the 2014 CASE Circle of Excellence Awards. As always, the CASE judging activities were fascinating, inspiring, and a wonderful professional development experience. If you ever get the chance, say yes. I was blown away by many of the 2014 entries and, in case you haven’t … Continue reading Digital Magazines in Higher Ed: We expect a lot, maybe too much.
Picture this: Six people working on six different campuses are seated around a round table having lunch at a higher ed conference. Before the salad course ends, they’ve figured out how much they have in common. All are facing similar challenges — and more relevant to this blog post — all regularly experience the same … Continue reading OH in Higher Ed Circles: 6 things that drive us mad!
Every day, on college and university campuses everywhere, dedicated people like you are making the case for effective communication with key audiences. On a good day, you get a brilliant idea about a new way to connect with the people you want to reach. Sometimes the idea is so gloriously brilliant you need to secure … Continue reading Need research on social media?
It's 2014. If you have the chance to expand your team, what skill sets should you add? I address this question in Ready to Roll, a feature I wrote for CASE CURRENTS. In case you missed them, part one and part two also appeared on this blog. Expanding the team What one or two positions should you add, … Continue reading Ready to Roll: Expanding your team.
It's 2014. Is your communications and marketing team prepared to succeed? I address this question in part two of Ready to Roll, a piece I wrote for CASE CURRENTS. In case you missed it, part one also appeared on my blog. Centralize wherever you can I understand that alumni relations is different from sports information, which … Continue reading Ready to Roll: Centralize wherever you can.
Last fall, I had a fascinating conversation with Theresa Walker, senior editor for CURRENTS magazine at CASE. The conversation led to an article entitled, Ready to Roll. Over the next couple of weeks, with the permission of CASE, I'll publish the piece I wrote for CURRENTS here on my blog. Today’s higher education communications and … Continue reading Are you ready to roll in 2014?
I worked on a campus for many, many years and that experience combined with my work as a higher education consultant have helped me understand the critical connection between brand strategy and content strategy. Content is the best way to deliver on brand strategy and fuel your marketing tactics. Back in July, Disney Pixar released … Continue reading Beware of monsters: lead with brand-based content.
I spend a lot of time with people who care about college and university websites. We talk on the phone, on Google Hangouts, or on campus during visits. I talk with people representing what happens in a day in the life of a university — the admissions dean, a web programmer, a professor, a fundraiser, … Continue reading What do you need when a web redesign is on the table?
It’s been gradual, but noticeable: the shift toward greater communication between colleges and universities and parents of their students and alumni. Because the current generation of parents of college students often are already hyper-involved in their children's lives, their participation continues with a vengeance as their high school students move on to college. A couple … Continue reading Communication with Parents: The Landscape in Higher Education
Unless you are a Facebook friend, you might not get the reference in my title. I posted something mushy about the amazing man I married there. Here, I turn to website launches as the next victim for my emotion today. This morning, The American University of Paris relaunched their website. I led the mStoner team … Continue reading Today’s a day for “mushiness” on all my social platforms.