Getting the Budget for a Website Redesign and New CMS

You know what you need to do. You know how you need to do it. You just don’t have the money to pay for it. Sound familiar? A website redesign project requires funds. You might need a budget for hiring freelancers or external partners who will collaborate on your digital strategy, design, content, and implementation. … Continue reading Getting the Budget for a Website Redesign and New CMS

Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts

It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campus-wide redesign project brings a certain kind of euphoria that almost anyone is willing to write about. At launch, everyone celebrates the victory. After all, “Success has many fathers … Continue reading Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts

Another audience for your higher ed brand?

Let’s face it: your integrated communication strategy already requires you to communicate across many platforms with a large number of audiences. Your magazine, website, social channels, email campaigns, viewbook, and more are your opportunities to connect with prospective students, parents, donors, alumni, legislators, current students…and the list of audiences goes on. Frankly, the work is … Continue reading Another audience for your higher ed brand?

Research Landing Pages: Take Two

A few weeks ago, I wrote a post about research landing pages on university websites. As background for that blog post, I visited the websites of many large, research-focused universities, including Georgia Tech. I was drawn to (and shared) some compelling copy from Georgia Tech’s Research landing page. At the time, I didn’t know Georgia Tech … Continue reading Research Landing Pages: Take Two

Do you need a website advisory committee?

Who owns your website? A simple question that prompts many more: Who sets your editorial direction? Who controls access to your CMS? Who do you go to when you need a microsite? Who decides what goes on your homepage? The best website governance models answer these questions by offering the right balance of oversight and … Continue reading Do you need a website advisory committee?

Fordham’s New Website: Responsive, Fresh, and On Brand

Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. “We’re a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. It’s the spirit of full-hearted engagement—with profound ideas, with communities around the world, with injustice, … Continue reading Fordham’s New Website: Responsive, Fresh, and On Brand

Digital Strategy for Campaign Websites

Campaign websites generally have two primary goals — to explain the priorities of the campaign and to build a culture of philanthropy by reengaging alumni. I have six pieces of advice as you develop the digital strategy for a campaign website: Let content be the navigation. Avoid meaningless labels and let content guide your visitors … Continue reading Digital Strategy for Campaign Websites

Digital Magazines in Higher Ed: We expect a lot, maybe too much.

I was a judge for the digital magazine category of the 2014 CASE Circle of Excellence Awards. As always, the CASE judging activities were fascinating, inspiring, and a wonderful professional development experience. If you ever get the chance, say yes. I was blown away by many of the 2014 entries and, in case you haven’t … Continue reading Digital Magazines in Higher Ed: We expect a lot, maybe too much.