Explaining navigation on college and university websites

Sometimes, you need a way to explain the importance of navigation on college and university websites. Those who aren’t working in website world, as in the leaders who are executive sponsors, may not understand the conventions and the benefits of information architecture done right. I hope you’ll use the advice that follows to educate andContinue reading “Explaining navigation on college and university websites”

Getting the Budget for a Website Redesign and New CMS

You know what you need to do. You know how you need to do it. You just don’t have the money to pay for it. Sound familiar? A website redesign project requires funds. You might need a budget for hiring freelancers or external partners who will collaborate on your digital strategy, design, content, and implementation.Continue reading “Getting the Budget for a Website Redesign and New CMS”

New Academic Year? Better Website?

There’s just something about the start of the academic year. New students, new campus initiatives, and for some … the planning for a new or improved website. Is this the academic year for greatly improving your website? Or, are you starting the academic year with a website that has aged beyond the point of aContinue reading “New Academic Year? Better Website?”

Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts

It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campus-wide redesign project brings a certain kind of euphoria that almost anyone is willing to write about. At launch, everyone celebrates the victory. After all, “Success has many fathersContinue reading “Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts”

Another audience for your higher ed brand?

Let’s face it: your integrated communication strategy already requires you to communicate across many platforms with a large number of audiences. Your magazine, website, social channels, email campaigns, viewbook, and more are your opportunities to connect with prospective students, parents, donors, alumni, legislators, current students…and the list of audiences goes on. Frankly, the work isContinue reading “Another audience for your higher ed brand?”

Research Landing Pages: Take Two

A few weeks ago, I wrote a post about research landing pages on university websites. As background for that blog post, I visited the websites of many large, research-focused universities, including Georgia Tech. I was drawn to (and shared) some compelling copy from Georgia Tech’s Research landing page. At the time, I didn’t know Georgia TechContinue reading “Research Landing Pages: Take Two”

Do you need a website advisory committee?

Who owns your website? A simple question that prompts many more: Who sets your editorial direction? Who controls access to your CMS? Who do you go to when you need a microsite? Who decides what goes on your homepage? The best website governance models answer these questions by offering the right balance of oversight andContinue reading “Do you need a website advisory committee?”

Project Managers: Be thankful!

I know first hand that our project managers have a direct impact on the quality and success of the work we do for our clients. I don’t say it as often as I should, but I am thankful that mStoner’s project management practice is mature and top-notch. When I read Paul Boag’s post, Be proudContinue reading “Project Managers: Be thankful!”

Fordham’s New Website: Responsive, Fresh, and On Brand

Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. “We’re a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. It’s the spirit of full-hearted engagement—with profound ideas, with communities around the world, with injustice,Continue reading “Fordham’s New Website: Responsive, Fresh, and On Brand”

Digital Strategy for Campaign Websites

Campaign websites generally have two primary goals — to explain the priorities of the campaign and to build a culture of philanthropy by reengaging alumni. I have six pieces of advice as you develop the digital strategy for a campaign website: Let content be the navigation. Avoid meaningless labels and let content guide your visitorsContinue reading “Digital Strategy for Campaign Websites”