Campaign websites generally have two primary goals — to explain the priorities of the campaign and to build a culture of philanthropy by reengaging alumni. I have six pieces of advice as you develop the digital strategy for a campaign website: Let content be the navigation. Avoid meaningless labels and let content guide your visitors … Continue reading Digital Strategy for Campaign Websites
For the third year in a row, I’m writing a post about giving web pages. For this 2013 post, I’ll reflect on graduate business schools and how they use their websites to connect with potential donors. Here I identify best practices from four schools of business that should influence your own digital communication for fundraising. … Continue reading Giving and Graduate Schools of Business
Giving is part of the holiday season and educational institutions are competing with other worthy organizations for private support. Who’s doing good work in the area of development and advancement communications? I have some opinions. Last year, at about this time, I wrote a post about fundraising sites that were submitted for CASE District II … Continue reading Giving websites…my 2012 opinions.
Earlier this month, I was a general session speaker for the 27th Annual Parent Fundraising Conference. My topic was getting results with social media and the audience included fundraising and communications professionals who are specifically focused on the parent constituency within colleges and universities. I had the pleasure of joining the conference attendees for lunch … Continue reading Your parents are people too. (With a little on social + fundraising.)