Exceptional Communication? Designers front and center!

As a strategy consultant for higher education, I visit a lot of campuses and talk to many individuals in senior leadership roles. In conversation, campus executives ask for advice about how to strengthen their brand and engage more effectively with key audiences. Usually, the leadership team already recognizes design as an important component of a … Continue reading Exceptional Communication? Designers front and center!

Shepherding Designs Through Committee: Part 2

In Part 1 of my series of posts about shepherding designs through committee, I set the stage and ended with five recommendations for success. Here I offer more detail about the first three recommendations. 1. Lay the groundwork early on. Your interactions with the relevant committee should start long before the first design comp is … Continue reading Shepherding Designs Through Committee: Part 2

University = Schools and Colleges. Why do they want to be different?

I have to be honest. When I think about websites of graduate schools, the first thing that usually comes to my mind is the expected struggle around “looking different” from the university site. Most of you won’t be shocked about that impression; if you are, go browse around. You’ll certainly find plenty of examples of … Continue reading University = Schools and Colleges. Why do they want to be different?