As a strategy consultant for higher education, I visit a lot of campuses and talk to many individuals in senior leadership roles. In conversation, campus executives ask for advice about how to strengthen their brand and engage more effectively with key audiences. Usually, the leadership team already recognizes design as an important component of a … Continue reading Exceptional Communication? Designers front and center!
In Part 1 of my series of posts about shepherding designs through committee, I set the stage and ended with five recommendations for success. Here I offer more detail about the first three recommendations. 1. Lay the groundwork early on. Your interactions with the relevant committee should start long before the first design comp is … Continue reading Shepherding Designs Through Committee: Part 2
You have a BFA and some award winning designs in your portfolio. You are a valued member of an in-house creative team and have worked on your campus for many years. You are passionate about what you do and you understand the culture of your institution. But, several times a year, you begin the day … Continue reading Shepherding Designs Through Committee: Part 1
I have to be honest. When I think about websites of graduate schools, the first thing that usually comes to my mind is the expected struggle around “looking different” from the university site. Most of you won’t be shocked about that impression; if you are, go browse around. You’ll certainly find plenty of examples of … Continue reading University = Schools and Colleges. Why do they want to be different?
Opinions and feedback during the unveil of visual designs have intrigued me for the past 15 years. I am regularly surprised by the perception that, if you have a good eye, you can design a website or a brochure. And, I am regularly uncomfortable when talented, professional designers patiently explain their points of view, while … Continue reading What to do instead of playing designer.