Research Landing Pages on University Websites

I did some research on research landing pages. Why? Because Research is typically the topic of a top-level landing page on most university sites, and I wanted to get a sense of the content strategy for these pages. You may already know that Carnegie classifies 108 universities as having very high research activity (RU/VH). I looked … Continue reading Research Landing Pages on University Websites

Rescue the Content.

Content is everywhere. Sometimes you just need to rescue it from it’s original state. On every campus there are content pools—places where content lives and is waiting to be found. Diamond-in-the-rough content can be rescued from: Admission blogs. Semi-annual newsletters published by academic departments. Last week's Twitter posts. This month’s student newspapers. Recurring email messages … Continue reading Rescue the Content.

Financial Aid Websites: What’s the challenge?

I’ve been thinking about financial aid websites lately. It’s June, and with most of the deciding done by May 1, many prospective students and families are in the midst of a relationship with a financial aid office. What are the challenges? How is the content for financial aid different and how is it best presented … Continue reading Financial Aid Websites: What’s the challenge?

Giving and Graduate Schools of Business

For the third year in a row, I’m writing a post about giving web pages. For this 2013 post, I’ll reflect on graduate business schools and how they use their websites to connect with potential donors. Here I identify best practices from four schools of business that should influence your own digital communication for fundraising. … Continue reading Giving and Graduate Schools of Business

Parents in your audience gateways?

Parents typically show up in the list of audience gateway pages on most .edu websites, right alongside prospective students, current students, and faculty and staff. Before social media, an audience gateway like this one for parents at the University at Albany were the extent of communication with parents. You created a web page with convenient … Continue reading Parents in your audience gateways?

Beware of monsters: lead with brand-based content.

I worked on a campus for many, many years and that experience combined with my work as a higher education consultant have helped me understand the critical connection between brand strategy and content strategy. Content is the best way to deliver on brand strategy and fuel your marketing tactics. Back in July, Disney Pixar released … Continue reading Beware of monsters: lead with brand-based content.