My colleague Andrea Sardone, chief marketing officer for the William & Mary School of Business is one of my favorite people. This week she forwarded a link to a July 29 New York Times piece by Virginia Heffernan. As usual, the stuff Andrea sends on is dynamite. This Opinionater post, entitled When Shilling on the … Continue reading Medium = Message (true since 1964)
I've had this topic in my queue for a future blog post for a while. This morning, when I saw Mike McCready's post, Don't be a Troll!, I decided today was the day to write about it. For background on Internet trolls, read this. When I google social media etiquette, I get more than 1.8 … Continue reading Beware of trolls.
Too often, we go through the motions of asking for feedback from stakeholders and constituents. I'm glad to report that nearly every campus-wide project or initiative that I'm familiar with included an up-front discussion about giving "everyone" the chance to express opinions and preferences. Sadly, too often, the implied or overtly stated comments during these … Continue reading Going through the motions.