Audits of Communications or Marketing Units

I’m not going to mince words or bury the lede: You should periodically sponsor an audit of your communications or marketing unit. Despite the word “audit” creating fear in the hearts of most, the comprehensive review of an organizational unit is an excellent practice…for all the reasons you suspect, and more. Who can argue with … Continue reading Audits of Communications or Marketing Units

Determining what positions you need on your team.

So far, I haven't visited a campus where resources were flush -- where there were plenty of dollars for every position needed for a marketing or communications team. If you lead a team, you likely dream of adding to it. Yet, if given the opportunity to add one position in the coming fiscal year, how … Continue reading Determining what positions you need on your team.

Communications Audits: Let your cage be rattled.

Back before we called it disruption, I called it “rattling cages.” Originally defined as annoying behavior, rattling someone’s cage means getting their attention in order to get something accomplished. Maybe this seems less relevant to you because you are already doing exceptional work despite a high volume of meetings and to dos. The cage rattling … Continue reading Communications Audits: Let your cage be rattled.

What do you need when a web redesign is on the table?

I spend a lot of time with people who care about college and university websites. We talk on the phone, on Google Hangouts, or on campus during visits. I talk with people representing what happens in a day in the life of a university — the admissions dean, a web programmer, a professor, a fundraiser, … Continue reading What do you need when a web redesign is on the table?

Who’s not a publisher, right? (CASE Annual Conference for Publications Professionals)

Later next month, I'll be attending the CASE Annual Conference for Publications Professionals. These days, we're almost all publishers, right? You should join us! Kelly Viancourt from Oberlin and Teresa Scalzo from Carleton are co-chairing the conference and the program is shaping up nicely. The CASE website offers conference registration (early bird ends October 19). … Continue reading Who’s not a publisher, right? (CASE Annual Conference for Publications Professionals)

Parent engagement on social: putting a stake in the ground.

I had the chance to catch up with Patrick Powers this week. We were kicking around some ideas about social media and engagement. Our conversation turned to parent participation on social and I mentioned some interviews with parents that I’ve been doing for a client. Many of the parents I’m talking with mention following the … Continue reading Parent engagement on social: putting a stake in the ground.

Campaign Websites: I have some answers but I also have a lot of questions.

What school is not in the midst of a campaign, in the silent/leadership phase of a campaign, or planning for a campaign? Okay, all two of you get a pass and don’t have to read this post. The rest of you, I’ve got some questions I need answered. The point is this: most educational institutions … Continue reading Campaign Websites: I have some answers but I also have a lot of questions.

Went West for the #UCDA #designsummit

Earlier this week, I went west for my first UCDA event. I had the pleasure of joining 80+ communications professionals at the Mission Inn in Riverside, California. The conference theme was renewal and rejuvenation. And it was. I gave two presentations for the #designsummit program: Making the Case for Creative Services Changing Roles in Communications: … Continue reading Went West for the #UCDA #designsummit

I said it once, and I’ll say it again, “Your social media strategy is a communication strategy.”

I said it once (as early as July 2011) and I'll say it again, "Your social media strategy is a communication strategy." In fact, let's get right down to it and say, social media is communication. I'm looking forward to hearing Seth O'Dell's take on the role of social media. Admittedly, hearing from Seth and … Continue reading I said it once, and I’ll say it again, “Your social media strategy is a communication strategy.”