It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campus-wide redesign project brings a certain kind of euphoria that almost anyone is willing to write about. At launch, everyone celebrates the victory. After all, “Success has many fathers … Continue reading Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts
Let’s face it: your integrated communication strategy already requires you to communicate across many platforms with a large number of audiences. Your magazine, website, social channels, email campaigns, viewbook, and more are your opportunities to connect with prospective students, parents, donors, alumni, legislators, current students…and the list of audiences goes on. Frankly, the work is … Continue reading Another audience for your higher ed brand?
Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. “We’re a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. It’s the spirit of full-hearted engagement—with profound ideas, with communities around the world, with injustice, … Continue reading Fordham’s New Website: Responsive, Fresh, and On Brand
Content is king — on the web, in print, on social, and in video. In Part 1, I offered advice for creating content immediately, when you're in a rush and have to produce. With a little more time though, how should you plan for content? What do you need to include in a content strategy? … Continue reading Concretely, content! (Part 2: Planning for it.)
I worked on a campus for many, many years and that experience combined with my work as a higher education consultant have helped me understand the critical connection between brand strategy and content strategy. Content is the best way to deliver on brand strategy and fuel your marketing tactics. Back in July, Disney Pixar released … Continue reading Beware of monsters: lead with brand-based content.
I'll be hosting a webinar for mStoner on Tuesday, December 4 at 2:00PM Eastern (sold out) and again on Thursday, December 6 at 2:00PM Eastern. Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications will be a conversation about social media as a powerful tool within your marketing and communications toolbox. … Continue reading Are you free December 4 or 6 at 2PM? Join me for a webinar? #connectSMdots
The word brand in the field of advertising dates back to the 19th century. But the first time I heard the word brand on a college campus was only about five years ago. Does anyone else remember the time when the “b” word was carefully avoided in discussions with faculty members and typically not viewed … Continue reading Brand. It’s not what you say it is. It’s what they say it is.
As a Christmas present, Larry gave me Seth Godin's book, Purple Cow. I've followed Seth Godin's blog for years so I'm looking forward to reading this book. In a nutshell, I think the book is about creating spectacular brands. During my first glance at the summary on the (purple!) book jacket, I was reminded of … Continue reading My husband gave me a purple cow for Christmas.