Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts

It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campus-wide redesign project brings a certain kind of euphoria that almost anyone is willing to write about. At launch, everyone celebrates the victory. After all, “Success has many fathers … Continue reading Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts

Another audience for your higher ed brand?

Let’s face it: your integrated communication strategy already requires you to communicate across many platforms with a large number of audiences. Your magazine, website, social channels, email campaigns, viewbook, and more are your opportunities to connect with prospective students, parents, donors, alumni, legislators, current students…and the list of audiences goes on. Frankly, the work is … Continue reading Another audience for your higher ed brand?

Fordham’s New Website: Responsive, Fresh, and On Brand

Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. “We’re a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. It’s the spirit of full-hearted engagement—with profound ideas, with communities around the world, with injustice, … Continue reading Fordham’s New Website: Responsive, Fresh, and On Brand

Beware of monsters: lead with brand-based content.

I worked on a campus for many, many years and that experience combined with my work as a higher education consultant have helped me understand the critical connection between brand strategy and content strategy. Content is the best way to deliver on brand strategy and fuel your marketing tactics. Back in July, Disney Pixar released … Continue reading Beware of monsters: lead with brand-based content.

Are you free December 4 or 6 at 2PM? Join me for a webinar? #connectSMdots

I'll be hosting a webinar for mStoner on Tuesday, December 4 at 2:00PM Eastern (sold out) and again on Thursday, December 6 at 2:00PM Eastern. Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications will be a conversation about social media as a powerful tool within your marketing and communications toolbox. … Continue reading Are you free December 4 or 6 at 2PM? Join me for a webinar? #connectSMdots

Brand. It’s not what you say it is. It’s what they say it is.

The word brand in the field of advertising dates back to the 19th century. But the first time I heard the word brand on a college campus was only about five years ago. Does anyone else remember the time when the “b” word was carefully avoided in discussions with faculty members and typically not viewed … Continue reading Brand. It’s not what you say it is. It’s what they say it is.