There are many talented and dedicated people working on campuses these days. Yet, in front of your laptop or while swiping on your phone, you might get a different impression. There is scrutiny on higher ed in particular, and often the emphasis is on the failures or inadequacies of individuals and groups on our campuses. … Continue reading Where you lead, I will follow. #HigherEdLeadership
In late 2016, Tulane University launched a new website. When people think of Tulane, they think of New Orleans. Take a closer look, and you’ll find an institution deeply connected to its city and a university with public service in its DNA. The new site is a fresh, distinct, and highly usable representation of this top-ranked … Continue reading Great City, Great University, Great Website
mStoner has an office in St. Louis. So when an RFI for a website redesign at Saint Louis University hit our inbox, we were pumped. We work six miles from campus! Three people on the mStoner team are SLU alums! We got the project — right here in St. Louis. In late April 2015, we started our … Continue reading The Marcom Team at Saint Louis University Walked the Talk
You know what you need to do. You know how you need to do it. You just don’t have the money to pay for it. Sound familiar? A website redesign project requires funds. Usually, you need a budget for hiring the external partner who will collaborate on your digital strategy, design, content, and implementation. Beyond … Continue reading Getting the Budget for a Website Redesign and New CMS
Do conversations on your campus still revolve around print versus web? At mStoner we believe that print and web are key elements of an effective marketing strategy. First, let’s summarize the facts: We do need both. We can use the web to make our print work better. We should consider the entire ecosystem of the … Continue reading It’s Not About Print Versus Web. It’s About Reinforcing a Consistent Message.
With nearly 5,000 colleges and universities in the U.S., standing out is a very real challenge. With marketing goals that likely center around enrollment and elevating the institutional profile, it’s not surprising that every marketing pro in higher ed wants a website that is distinctive. In my time (nearly six years now) as a consultant, … Continue reading Making Your Website Memorable
It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campus-wide redesign project brings a certain kind of euphoria that almost anyone is willing to write about. At launch, everyone celebrates the victory. After all, “Success has many fathers … Continue reading Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts
Let’s face it: your integrated communication strategy already requires you to communicate across many platforms with a large number of audiences. Your magazine, website, social channels, email campaigns, viewbook, and more are your opportunities to connect with prospective students, parents, donors, alumni, legislators, current students…and the list of audiences goes on. Frankly, the work is … Continue reading Another audience for your higher ed brand?
A few weeks ago, I wrote a post about research landing pages on university websites. As background for that blog post, I visited the websites of many large, research-focused universities, including Georgia Tech. I was drawn to (and shared) some compelling copy from Georgia Tech’s Research landing page. At the time, I didn’t know Georgia Tech … Continue reading Research Landing Pages: Take Two
There’s just something about the start of the academic year. New students, new campus initiatives, and for some … the planning for a new website. Are you starting the academic year with a website that has aged beyond the point of a quick spruce to get it back on track? Are you about to tackle … Continue reading New Academic Year? New Website?