You can’t use the internet in a given day without reading the word “resilience.” Tweets and LinkedIn posts regularly remind us that we should seek to develop it, claiming resilience is the key to a happy and productive career. Not only that, modern life demands it! A year ago, I wrote a blog post called, … Continue reading Resilience and the Right Path
Remember how you felt at the start, when you were looking for your first job? All you wanted was a toehold, a way in, a chance. But it felt like everyone else had control of your future. I got my first job out of college because I could type. And yes, I was taken aback … Continue reading Are you managing your career?
Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a symbol of that pride. At the start of a website redesign, internal stakeholders simply want to be sure the website will reflect … Continue reading To Redesign Your Website, Get Out of Your Own Way
There are many talented and dedicated people working on campuses these days. Yet, in front of your laptop or while swiping on your phone, you might get a different impression. There is scrutiny on higher ed in particular, and often the emphasis is on the failures or inadequacies of individuals and groups on our campuses. … Continue reading Where you lead, I will follow. #HigherEdLeadership
In late 2016, Tulane University launched a new website. When people think of Tulane, they think of New Orleans. Take a closer look, and you’ll find an institution deeply connected to its city and a university with public service in its DNA. The new site is a fresh, distinct, and highly usable representation of this top-ranked … Continue reading Great City, Great University, Great Website
mStoner has an office in St. Louis. So when an RFI for a website redesign at Saint Louis University hit our inbox, we were pumped. We work six miles from campus! Three people on the mStoner team are SLU alums! We got the project — right here in St. Louis. In late April 2015, we started our … Continue reading The Marcom Team at Saint Louis University Walked the Talk
Do conversations on your campus still revolve around print versus web? At mStoner we believe that print and web are key elements of an effective marketing strategy. First, let’s summarize the facts: We do need both. We can use the web to make our print work better. I’m going to take a stand. The more … Continue reading It’s Not About Print Versus Web. It’s About Reinforcing a Consistent Message.
With nearly 5,000 colleges and universities in the U.S., standing out is a very real challenge. With marketing goals that likely center around enrollment and elevating the institutional profile, it’s not surprising that every marketing pro in higher ed wants a website that is distinctive. In my time (nearly six years now) as a consultant, … Continue reading Making Your Website Memorable
It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campus-wide redesign project brings a certain kind of euphoria that almost anyone is willing to write about. At launch, everyone celebrates the victory. After all, “Success has many fathers … Continue reading Higher Ed Website Redesigns: The less fun and perhaps uncomfortable parts
Let’s face it: your integrated communication strategy already requires you to communicate across many platforms with a large number of audiences. Your magazine, website, social channels, email campaigns, viewbook, and more are your opportunities to connect with prospective students, parents, donors, alumni, legislators, current students…and the list of audiences goes on. Frankly, the work is … Continue reading Another audience for your higher ed brand?