There’s just something about the start of the academic year. New students, new campus initiatives, and for some … the planning for a new or improved website. Is this the academic year for greatly improving your website? Or, are you starting the academic year with a website that has aged beyond the point of a … Continue reading New Academic Year? Better Website?
I’m not going to mince words or bury the lede: You should periodically sponsor an audit of your communications or marketing unit. Despite the word “audit” creating fear in the hearts of most, the comprehensive review of an organizational unit is an excellent practice…for all the reasons you suspect, and more. Who can argue with … Continue reading Audits of Communications or Marketing Units
Web governance is what allows your team to turn the corner from thinking about the website as a project to instead sustaining and enhancing it every day. After your web governance plan is in place, you need people to implement it. Don’t underestimate the influence of the individuals who take the plan from its consensus-formed … Continue reading Web Governance: Use the influence of individuals to turn the plan into action.
So far, I haven't visited a campus where resources were flush -- where there were plenty of dollars for every position needed for a marketing or communications team. If you lead a team, you likely dream of adding to it. Yet, if given the opportunity to add one position in the coming fiscal year, how … Continue reading Determining what positions you need on your team.
The goal is sustainability. Too often, we find ourselves approaching a website like a project, never turning the corner after a redesign. Never putting in place a structure that will ensure individual web pages on your site are current and accurate next week, next month, and two years from whenever. If you are still approaching your … Continue reading Web Governance: What’s in it for them?
I've relaunched a website (a huge amount of work) and I've helped many clients relaunch their websites (a huge amount of accountability). I've been there; I understand the sense of relief and euphoria. But we all know that a website is never done done. Your website is an always on communications platform -- it is … Continue reading 12 Months After Your Website Redesign
Let’s talk about some old times…the first time I thought about web governance was pre-Y2K. Twenty years later, people still ask me to advise on the right elements for a web governance plan. Have we made progress? Sure. Do we still struggle with similar challenges in website management? Uh huh. All these years later, web … Continue reading Website Governance: Still crazy after all these years
You can’t use the internet in a given day without reading the word “resilience.” Tweets and LinkedIn posts regularly remind us that we should seek to develop it, claiming resilience is the key to a happy and productive career. Not only that, modern life demands it! A year ago, I wrote a blog post called, … Continue reading Resilience and the Right Path
Remember how you felt at the start, when you were looking for your first job? All you wanted was a toehold, a way in, a chance. But it felt like everyone else had control of your future. I got my first job out of college because I could type. And yes, I was taken aback … Continue reading Are you managing your career?
There are many talented and dedicated people working on campuses these days. Yet, in front of your laptop or while swiping on your phone, you might get a different impression. There is scrutiny on higher ed in particular, and often the emphasis is on the failures or inadequacies of individuals and groups on our campuses. … Continue reading Where you lead, I will follow. #HigherEdLeadership