I’m not going to mince words or bury the lede: You should periodically sponsor an audit of your communications/marketing unit. Despite the word “audit” creating fear in the hearts of most, the comprehensive review of an organizational unit is an excellent practice…for all the reasons you suspect, and more. Who can argue with the benefit … Continue reading Audits of Communications or Marketing Units
Web governance is what allows your team to turn the corner from thinking about the website as a project to instead sustaining and enhancing it every day. After your web governance plan is in place, you need people to implement it. Don’t underestimate the influence of the individuals who take the plan from its consensus-formed … Continue reading Web Governance: Use the influence of individuals to turn the plan into action.
So far, I haven't visited a campus where resources were flush -- where there were plenty of dollars for every position needed for a marketing or communications team. If you lead a team, you likely dream of adding to it. Yet, if given the opportunity to add one position in the coming fiscal year, how … Continue reading Determining what positions you need on your team.
The goal is sustainability. Too often, we find ourselves approaching a website like a project, never turning the corner after a redesign. Never putting in place a structure that will ensure individual web pages on your site are current and accurate next week, next month, and two years from whenever. If you are still approaching your … Continue reading Web Governance: What’s in it for them?
I've relaunched a website (a huge amount of work) and I've helped many clients relaunch their websites (a huge amount of accountability). I've been there; I understand the sense of relief and euphoria. But we all know that a website is never done done. Your website is an always on communications platform -- it is … Continue reading 12 Months After Your Website Redesign
I have zero complaints about my childhood. I know I am incredibly blessed - my mom loved and cared for me. It was a wonderful family of five children and two parents (who will be celebrating 61 years of marriage later this month). I am lucky to be the oldest child of Judy Talbert. As a … Continue reading Thanking my mom – Julia Ann Matthews Talbert – on Mother’s Day
Let’s talk about some old times…the first time I thought about web governance was pre-Y2K. Twenty years later, people still ask me to advise on the right elements for a web governance plan. Have we made progress? Sure. Do we still struggle with similar challenges in website management? Uh huh. All these years later, web … Continue reading Website Governance: Still crazy after all these years
You can’t use the internet in a given day without reading the word “resilience.” Tweets and LinkedIn posts regularly remind us that we should seek to develop it, claiming resilience is the key to a happy and productive career. Not only that, modern life demands it! A year ago, I wrote a blog post called, … Continue reading Resilience and the Right Path
Remember how you felt at the start, when you were looking for your first job? All you wanted was a toehold, a way in, a chance. But it felt like everyone else had control of your future. I got my first job out of college because I could type. And yes, I was taken aback … Continue reading Are you managing your career?
Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a symbol of that pride. At the start of a website redesign, internal stakeholders simply want to be sure the website will reflect … Continue reading To Redesign Your Website, Get Out of Your Own Way