Audits of Communications or Marketing Units

I’m not going to mince words or bury the lede: You should periodically sponsor an audit of your communications/marketing unit. Despite the word “audit” creating fear in the hearts of most, the comprehensive review of an organizational unit is an excellent practice…for all the reasons you suspect, and more. Who can argue with the benefit … Continue reading Audits of Communications or Marketing Units

Web Governance: Use the influence of individuals to turn the plan into action.

Web governance is what allows your team to turn the corner from thinking about the website as a project to instead sustaining and enhancing it every day. After your web governance plan is in place, you need people to implement it. Don’t underestimate the influence of the individuals who take the plan from its consensus-formed … Continue reading Web Governance: Use the influence of individuals to turn the plan into action.

Determining what positions you need on your team.

So far, I haven't visited a campus where resources were flush -- where there were plenty of dollars for every position needed for a marketing or communications team. If you lead a team, you likely dream of adding to it. Yet, if given the opportunity to add one position in the coming fiscal year, how … Continue reading Determining what positions you need on your team.

Web Governance: What’s in it for them?

The goal is sustainability. Too often, we find ourselves approaching a website like a project, never turning the corner after a redesign. Never putting in place a structure that will ensure individual web pages on your site are current and accurate next week, next month, and two years from whenever. If you are still approaching your … Continue reading Web Governance: What’s in it for them?

Website Governance: Still crazy after all these years

Let’s talk about some old times…the first time I thought about web governance was pre-Y2K. Twenty years later, people still ask me to advise on the right elements for a web governance plan. Have we made progress? Sure. Do we still struggle with similar challenges in website management? Uh huh. All these years later, web … Continue reading Website Governance: Still crazy after all these years

To Redesign Your Website, Get Out of Your Own Way

Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a symbol of that pride. At the start of a website redesign, internal stakeholders simply want to be sure the website will reflect … Continue reading To Redesign Your Website, Get Out of Your Own Way