On Leadership, Communication & Digital Strategy

Explaining navigation on college and university websites

Sometimes, you need a way to explain the importance of navigation on college and university websites. Those who aren’t working in website world, as in the leaders who are executive sponsors, may not understand the conventions and the benefits of information architecture done right. I hope you’ll use the advice that follows to educate and…

Put fewer words on your web pages.

We’re baaack…to school. While everyone on campus “moves in,” my annual tradition is to write a post with website advice. For the 2019-2020 academic year, we’re going back to basics. Say a lot with fewer words. Why? Because at every student focus group on every campus I’ve ever visited, the most common answer to, “What…

How to get the experience you need for the job you want.

Experience can be a dreaded word when you’re doing a job search — especially when you are looking at employment listings for the job you want, and noting that you don’t have the required number of years for doing that kind of work. It’s not easy. All you want is a toehold, a way in,…

On coaching humans about their jobs

Sometimes, Monday mornings bring flashes of insight and happiness. Today, it’s this: I am a career coach. I come by it honestly. As a new college graduate, I started (fell into) a career in human resources. After 16 years in HR work, I left it and vowed not to look back. People don’t like HR people…

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