Susan is an award-winning strategic leader with deep expertise in communications, brand management, marketing, digital strategy, advancement, technology, administration and organizational development. She is known for creative and cohesive approaches to challenges within higher education, nonprofits and business. Susan’s career includes 35 years of experience in the strategic leadership of marketing, communications, IT and human resources units.
Susan’s most recent university role was as the director of corporate and foundation relations at William & Mary. As a major gift officer, she collaborated with senior administrators and faculty across campus to match their highest university and academic priorities with the most appropriate prospective donors. She developed fundraising strategies and grant proposals.
Susan was also vice president at mStoner, a Chicago-based higher education consulting firm. She led the consulting practice and directed a team of 19 professionals in strategy, creative, technology and project management. Her role included overseeing client satisfaction and the delivery of high-quality work, and directing a multi-million dollar project portfolio with responsibility for mStoner’s profitability on fixed-bid engagements.
During her earlier, 22-year stint at William & Mary, Susan served on the president’s strategic communications team, providing leadership for the creative vision, scope, and requirements for marketing and brand management at the university. As the director of the office of creative services, she led a diverse team of 13 professional designers, project managers, photographers, videographers, communications consultants and web developers. Other roles included director of web and communication services in IT, and compensation analyst in HR.
Susan is a magna cum laude graduate of James Madison University and holds a B.A. in Spanish Languages and Literatures. She has completed graduate coursework at William & Mary.
The Commonwealth of Virginia has certified Susan T. Evans Consulting as a Small, Micro, Women Owned business.