This is a post about leadership. It’s about the responsibilities of the individual who is leading a campus-wide initiative. Does this sound familiar? You are leading a website relaunch, a redesign of the alumni magazine, or the deployment of an intranet. You’re a smart person so you've already rounded up executive support for the project … Continue reading Leading a campus-wide initiative: What can go wrong?
With marketing goals that likely center around enrollment and elevating the institutional profile, it’s not surprising that every marketing pro in higher ed needs a website that is distinctive.
Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a symbol of that pride. At the start of a website redesign, internal stakeholders simply want to be sure the website will reflect … Continue reading To Redesign Your Website, Get Out of Your Own Way
My daily social feeds are chock-full of moans and laments about a lack of leadership or the gotchas while hiring people for jobs. Both can change everything. Here's what I have to say about it. Leaders spend a lot of time on hiring. Don't fly through the hiring process. Hiring decisions deserve time. I know … Continue reading Leaders spend (a lot of) time hiring people with potential.
You know what you need to do. You know how you need to do it. You just don’t have the money to pay for it. Sound familiar? A website redesign project requires funds. You might need a budget for hiring freelancers or external partners who will collaborate on your digital strategy, design, content, and implementation. … Continue reading Getting the Budget for a Website Redesign and New CMS
There’s just something about the start of the academic year. New students, new campus initiatives, and for some … the planning for a new or improved website. Is this the academic year for greatly improving your website? Or, are you starting the academic year with a website that has aged beyond the point of a … Continue reading New Academic Year? Better Website?
I’m not going to mince words or bury the lede: You should periodically sponsor an audit of your communications or marketing unit. Despite the word “audit” creating fear in the hearts of most, the comprehensive review of an organizational unit is an excellent practice…for all the reasons you suspect, and more. Who can argue with … Continue reading Audits of Communications or Marketing Units
Web governance is what allows your team to turn the corner from thinking about the website as a project to instead sustaining and enhancing it every day. After your web governance plan is in place, you need people to implement it. Don’t underestimate the influence of the individuals who take the plan from its consensus-formed … Continue reading Web Governance: Use the influence of individuals to turn the plan into action.
So far, I haven't visited a campus where resources were flush -- where there were plenty of dollars for every position needed for a marketing or communications team. If you lead a team, you likely dream of adding to it. Yet, if given the opportunity to add one position in the coming fiscal year, how … Continue reading Determining what positions you need on your team.
The goal is sustainability. Too often, we find ourselves approaching a website like a project, never turning the corner after a redesign. Never putting in place a structure that will ensure individual web pages on your site are current and accurate next week, next month, and two years from whenever. If you are still approaching your … Continue reading Web Governance: What’s in it for them?