Where you lead, I will follow. #HigherEdLeadership

There are many talented and dedicated people working on campuses these days. Yet, in front of your laptop or while swiping on your phone, you might get a different impression. There is scrutiny on higher ed in particular, and often the emphasis is on the failures or inadequacies of individuals and groups on our campuses.

When I’m away from my devices, I am face to face with warm and engaged leaders who make higher education better. They inspire me. They talk about the ways in which education transformed their own lives. They recall students, by name, sharing their fascinating stories with detail. These leaders are working hard every day on creative and visionary solutions to chore challenges at their institutions.

For me, leadership and strategy go together. If you’ve heard me speak during a conference or webinar, or you’ve read my blog, you already know a few of my own catch phrases about strategic leadership. Here I pair up some of my thoughts with those of higher ed leaders who inspire me.

Strategy is difficult, it takes time, it involves risk, and it requires decisions. But there is a huge pay off.

A college president I interviewed recently said it better when she recalled the advice she got from her earliest mentor: “Write down everything that’s important and then put it all in priority order. And, by the way, all the items on the list can’t be priority number one.”

Without a strategy to guide your choices, everything you do (or are asked to do) seems like a reasonable option.

On HigherEdLive, Rebecca Bernstein, director of digital communications strategy at University at Buffalo, said it succinctly, “Everything I do is something I don’t do.” If you haven’t watched her appearance on HigherEdLive — “The Homepage is Dead; Long Live the Homepage?” — you should. You must. Please do.

Marketing and communication plans are easy to create when you don’t have to pay attention to the facts.

mStoner’s, Greg Zguta says, “Not everything can be measured. And not everything that can be measured is worth measuring.” The stakes are too high; we must evaluate the individual tactics in our marketing plans. Planning + execution + measurement.
Is strategy a buzz word? Not in my book.

Strategy is for thinking about, and planning for, the future.

 

This post was originally published on January 31, 2015. I have updated it for accuracy.

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Author: susantevans

Susan T. Evans is director of corporate and foundations relations at the College of William & Mary. She is a proven strategic leader with deep expertise in advancement, communications, brand management, marketing, digital strategy, technology, administration and organizational development. She is known for creative and strategic approaches to challenges within higher education, nonprofits and business.

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