Are you free December 4 or 6 at 2PM? Join me for a webinar? #connectSMdots

I’ll be hosting a webinar for mStoner on Tuesday, December 4 at 2:00PM Eastern (sold out) and again on Thursday, December 6 at 2:00PM Eastern. Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications will be a conversation about social media as a powerful tool within your marketing and communications toolbox. The webinar is free, but you’ll need to register. Here’s the official description:

Your audiences experience your brand and hear from you through an ever growing list of social media channels; but you can’t expect them to connect the dots. Instead, you need to develop an institutional plan that will allow you to stay on message across multiple digital channels like social media aggregators, websites, editorial calendars, and social media campaigns.

Remember, a social media strategy isolated from your broader communication/marketing strategy is a risk. This webinar will include specific suggestions and demonstrate best practices through case studies from educational institutions. If you are a marketing and communications professional, you’ll want to tune in!

Join me! You will need to register to attend; but it’s free! And, get ready for some hashtagging with #connectSMdots

Speaking of an ever growing list of social channels, do you remember the movie “He’s Just Not that Into You?” Well, in the movie, Drew Barrymore’s character, who was searching for love, reminded me of how marketing and communications professionals often feel about keeping up with all of the communication channels at our disposal.

Here’s Drew Barrymore’s line from the movie, “I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.”

Are you exhausted by so many communication channels? Register for the webinar; we’ll try to help.

In case you’d like it, here’s the movie trailer for He’s Just Not That Into You. Watch 2:10.

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Author: susantevans

Susan T. Evans is director of corporate and foundations relations at the College of William & Mary. She is a proven strategic leader with deep expertise in advancement, communications, brand management, marketing, digital strategy, technology, administration and organizational development. She is known for creative and strategic approaches to challenges within higher education, nonprofits and business.

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