Later next month, I’ll be attending the CASE Annual Conference for Publications Professionals. These days, we’re almost all publishers, right? You should join us!
Kelly Viancourt from Oberlin and Teresa Scalzo from Carleton are co-chairing the conference and the program is shaping up nicely. The CASE website offers conference registration (early bird ends October 19).
My keynote on day one is titled, “Inspired by the Cheshire Cat: Strategy Leads to Success.” If you follow this blog or attend my presentations, you know I care a lot about strategy. And, I often reference a line from the Cheshire Cat.
Here’s a description of what I plan to talk about during the keynote:
The most successful education websites and print collateral are grounded in the realities of a brand platform and an institutional communication strategy. Just doing some stuff won’t help you reach your goals. And, yes, a successful plan for communications and marketing includes goals. Strategy is foundational, don’t skip that step.
I’ll also be facilitating a panel called, “Print and Web: Never Worthy Opponents, Always Kindred Spirits” as a general session slated for day two. The panel of experts will share case studies about successful print/web integration projects. Highlighting the benefits of print/web integration, I’ll ask the panelists to offer tips, tricks and suggestions for similar projects that support recruitment, alumni engagement and fundraising goals. We’ll discuss:
- planning content so that print and web channels are complementary and not conflicting
- focusing on storytelling first, channel second
- planning these projects with a cross-functional approach
Boston? November? I’ll take it.