I said it once (as early as July 2011) and I’ll say it again, “Your social media strategy is a communication strategy.” In fact, let’s get right down to it and say, social media is communication.
I’m looking forward to hearing Seth O’Dell’s take on the role of social media. Admittedly, hearing from Seth and all of his Higher Ed Live guests on all topics is a boon for higher ed.
Drat, I was traveling yesterday afternoon and missed the show. I’m particularly interested in the topic so I’ll be watching the soon-to-be-archived version of “Rethinking Social Media in Higher Ed” from Higher Ed Live on Monday!