I can share mine. #casesmc 2012

It is a real pleasure to plan the 2012 CASE Social Media and Community conference. Repeating myself: we have quite a line up of social media leaders. And, we have many, many ideas for making it even more social at this third annual event.

Within the next few days, we’ll be publishing the program with detail about session titles and descriptions of topics. Here is what I’m planning for the two presentations I’ll do at #casesmc in Chicago in April (I’m very excited about the chance to co-present with Nyleva Corley at UT Austin):

What do I say? Some content ideas for your social media channels.
It bears repeating, content is king. If you are just getting started with a social media channel, it can be daunting to figure out what to say. Even those of us who have been doing this for a while experience an occasional dry spell or suffer through good, old-fashioned writer’s block. Whether you are a newbie or a seasoned pro, coming up with good stuff to use on your institution’s social media channels is sometimes challenging. This session will present a few (many!) suggestions.

Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications
(co-presenting with Nyleva Corley)
Your audiences experience your brand and hear from you through a long list of social media and non-social media channels and you shouldn’t expect them to connect the dots. You need to develop an institutional plan that will allow you to stay on message across multiple communication channels using everything from social media aggregators to editorial calendars to social media campaigns. Not only that, a social media strategy isolated from your broader communication strategy is a risk. We’ll share specifics and demonstrate best practices through case studies from educational institutions.

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Author: susantevans

Susan T. Evans is director of corporate and foundations relations at the College of William & Mary. She is a proven strategic leader with deep expertise in advancement, communications, brand management, marketing, digital strategy, technology, administration and organizational development. She is known for creative and strategic approaches to challenges within higher education, nonprofits and business.

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