In a nutshell, I think the book is about creating spectacular brands. During my first glance at the summary on the (purple!) book jacket, I was reminded of Good to Great, a book about the characteristics of organizations that move from good to great. We’ll see if the parallels continue.
Frankly, books like this one always appeal to me. For me, principles of marketing, communications, leadership and organizational development are foundational. After all, particular technologies come and go. Don’t get me wrong, I rely on technology. I’m seldom without it. But I’m grounded by ideas like those I think I’ll find in Purple Cow.
What are you reading as we begin 2012?