The William & Mary Ampersandbox (#amahighered)

Michael and I had fun presenting about the William & Mary ampersandbox today at the AMA Symposium for the Marketing of Higher Education. We had a big crowd and we enjoyed the Q&A and exchange of ideas at our session. Thanks all.

Here’s a link to some resources, recommended reading, and our slide deck:
Content Strategy for Multi-Channel Marketing to Prospective Students

I mentioned the one-minute session snapshot that is unique to AMA in yesterday’s post. Here’s my script as well as a the movie trailer (watch 2:10) I used.

Session Snapshot:
Good morning. Does anyone remember the movie “He’s Just Not that Into You?” Well, in the movie, Drew Barrymore’s character, who was searching for love, reminded me of how marketing professionals often feel about keeping up with all of the communication channels at our disposal.

Here’s Drew Barrymore’s line from the movie, “I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.”

Are you exhausted by so many communication channels?

Michael Stoner and I will be talking about how to create an excellent content strategy that works for multiple channels. We’ll use a case study from a William & Mary admission project to give you some ideas that will help you keep up.

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