M is for Marketing

I’m in Chicago this week at the American Marketing Association’s Symposium for the Marketing of Higher Education. Michael Stoner and I are presenting a session called, “Content Strategy for Multi-Channel Marketing to Prospective Students.” We’ll be using a case study from a project we did with the William & Mary Admission Office. For a little fun, read Mark Sheehy’s post, Naked & Friendly.

This is my first marketing conference. Pause. I’ve attended many different types of conferences; this one is already different. Each day, presenters get the chance to “market” their sessions. We each have one minute to offer a session snapshot to the full conference. Should I admit that is more pressure-filled than the 45 minute presentation? No worries, I have something that will work. 😉

Tomorrow, I’ll post my slide deck and links to other resources. I’ll also share my one-minute session snapshot too. Me quoting a Drew Barrymore character from a movie at a professional conference? Yep.

Heading down to the orientation for first-time conference attendees. If you’re here, see you soon.

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