M is for Marketing

I’m in Chicago this week at the American Marketing Association’s Symposium for the Marketing of Higher Education. Michael Stoner and I are presenting a session called, “Content Strategy for Multi-Channel Marketing to Prospective Students.” We’ll be using a case study from a project we did with the William & Mary Admission Office. For a little fun, read Mark Sheehy’s post, Naked & Friendly.

This is my first marketing conference. Pause. I’ve attended many different types of conferences; this one is already different. Each day, presenters get the chance to “market” their sessions. We each have one minute to offer a session snapshot to the full conference. Should I admit that is more pressure-filled than the 45 minute presentation? No worries, I have something that will work. 😉

Tomorrow, I’ll post my slide deck and links to other resources. I’ll also share my one-minute session snapshot too. Me quoting a Drew Barrymore character from a movie at a professional conference? Yep.

Heading down to the orientation for first-time conference attendees. If you’re here, see you soon.

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Author: susantevans

Susan T. Evans is director of corporate and foundations relations at the College of William & Mary. She is a proven strategic leader with deep expertise in advancement, communications, brand management, marketing, digital strategy, technology, administration and organizational development. She is known for creative and strategic approaches to challenges within higher education, nonprofits and business.

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