We officially have a plethora of logos.

#11 in my series of Lessons Learned blog posts
William & Mary has even more logos than we initially realized; but most of them are “art.”

William & Mary has too many logos. When I wikipedia the word logo, I get,

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

When you have this smattering of logos in use (and this isn’t all of ’em folks), you’re denigrating the “instant public recognition.” Believe it or not, we’re currently collecting up the rest – we’ve put a call out to campus asking for additional logos in use. We do, after all, need some sense of how much more is out there.

In the absence of a formal visual identity program, we have our work cut out for us. In 2010, one of the members of the visual identity committee that I chair noted that many of the marks currently in use are not logos, they are art. I’m embracing that one. Fast forward to a new, brighter world where William & Mary’s visual identity program has been deployed (and embraced!): Yes, you can use that art of the Crim Dell Bridge to represent your department but the William & Mary wordmark can’t appear as part of that art. Still working on the delivery of that message, but you see what I mean.

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Author: susantevans

Susan T. Evans is director of corporate and foundations relations at the College of William & Mary. She is a proven strategic leader with deep expertise in advancement, communications, brand management, marketing, digital strategy, technology, administration and organizational development. She is known for creative and strategic approaches to challenges within higher education, nonprofits and business.

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