It’s what I do.

Some people choose a career path early enough to use their undergraduate education as preparation. Others, use the liberal arts foundation and job-based opportunities to guide their path. I guess I fit the others category.

For years, I did what could generally be called communication work; but only recently do I use my outside voice when describing my field of work as communications. Over my nearly 20 years in higher education, I’ve watched from afar and from up close the intentional and unintentional communication methods on our campuses.

Effective communication requires planning, attention to detail and often, courage. I’ll use this blog for my personal reflections on why communication matters and how to do it well. I’ll also muse about why so few people are good at it.

This is it by the way – my first real post.

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Author: susantevans

Susan T. Evans is director of corporate and foundations relations at the College of William & Mary. She is a proven strategic leader with deep expertise in advancement, communications, brand management, marketing, digital strategy, technology, administration and organizational development. She is known for creative and strategic approaches to challenges within higher education, nonprofits and business.

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